6007 W. Broad St.
Richmond, VA 23230
LOS ANGELES AUDIO SHOW
Los Angeles, CA, USA
AUDIO LAB HAWAII
#C-12 851 Pohukaina St.
Honolulu, HI 96814
6007 W. Broad St.
Richmond, VA 23230
LOS ANGELES AUDIO SHOW
Los Angeles, CA, USA
AUDIO LAB HAWAII
#C-12 851 Pohukaina St.
Honolulu, HI 96814
Nordost is always thrilled to receive and share glowing reviews from journalists and experts in the industry. However, when we get testimonials from our devoted and satisfied customers, it means that much more! Thank you to Paul from North Carolina, who shared his journey with Nordost products, and what they have done for his stellar system!
“I have always considered an audio system as a collection of components – and that consideration includes cables. I see them as such an important part of an audio system that their use can either elevate, or denigrate a system’s sonic performance.
When I tried my first Nordost cable, a Tyr 2 speaker cable, I was astonished at how the sonic presentation was improved. Better definition and clarity, better dynamics and impact, lower more powerful bass— these improvements were most noticeable.
Eventually, I decided to populate the entire cable loom exclusively with Nordost products. Looking beyond cabling, I make extensive use of the QRT product line. I even replaced a $5,000.00 power conditioner with a QX4 power purifier and a QB8 power distribution block.
Today, my system is comprised of Nordost cables and power management products exclusively. On the digital side, all of the interconnects are Odin, from the music server to the amp. On analog, Valhalla 2 from the tonearm cable to the preamp and Odin to the amp. Power cords are about half Valhalla 2 and Odin. I recently upgraded the speaker cables to Odin 2 and the improvements they yielded were startling.
What I see in Nordost cables is an exceptionally fast product that remains true to the musical signal. By the same token, they are incredibly revealing of transient detail. I think their best attribute is that they in no way hinder other upgrades, such as new speakers or a component. If one such upgrade is undertaken, the user can rest assured that the cable will not stand in the way.
I think that Nordost products come as close as any cable product I have tried in accomplishing what every cable should be trying to do – not change the signal in any way. Put differently, they do a great job of doing absolutely nothing.”
What’s your Nordost story?
By Jon Baker
Jim Pavett, producer/engineer and owner of Pure Wave Audio, is one of the most respected pro audio retailers in the country. However, that isn’t Jim’s whole story. For over 30 years, Jim has run Southern Arizona’s premier commercial recording studio: Allusion Studios. Since an early age, Jim has had a passion for the very best in electronics. This passion keeps him searching for the latest technologies, which in turn has helped Allusion Studios to maintain its edge and continue its long-standing reputation. From this passion, Jim decided to take his vast product knowledge and use it to grow a boutique, pro audio, consulting/sales business, by the named of Pure Wave Audio. By building trust in the marketplace, fostering client loyalty, and carefully selecting vendor partners, Jim has grown Pure Wave into a leading specialty pro audio hub in the Southwest.
Jim holds a Bachelor’s degree in Electrical Engineering and is an experienced educator and clinician. He is also the creator of the video tutorial series, The Studio Edge: Pro Audio Recording Series. Throughout his career, he has served as a panelist for the PotLuck / TapeOp Recording Conventions, and has written for national audio magazines. Additionally, one of his many recording projects, Beyond Words by Gentle Thunder, was nominated for a Grammy Award in 2007. In 2010 Jim recorded and mixed Jack Gladstone’s Native Anthropology, which won Gladstone the award for Native American Historic Recording Artist of the Year. Most recently, Jim has produced and recorded Muscle & Blood with Marc Storace (Krokus), Barry Sparks (MSG, Yngwie), Pat Travers, Les Dudek (Steve Miller), and Frank Mario. He is currently performing this album live with vocalist Marc Storace / Bret Kaiser (Madam X), Rudy Sarzo (Ozzy Whitesnake, Quiet Riot) on bass and guitarist Robby Lockner (Jack Russel’s Great White).
In 2015 we were happy to welcome Pure Wave Audio to the Nordost family, giving them the distinction of being our very first Ax Angel dealer.
Nordost is lucky to have a wonderful team of representatives and product trainers who travel around the world educating and demonstrating the effects of Nordost’s products. As part of these demonstrations, it is our job to find an interesting and diverse selection of music to showcase our cables, power devices, sort system and accessories. Whether at shows, visiting our dealers and distributors or even in our own listening room in our headquarters in Holliston, we are constantly getting asked what music we are playing (or if our audience is not so bold to ask, we can see their Shazams working overtime). So we thought this would be a perfect opportunity to share our favorite songs of the moment. Some may be classics, some may be brand new, some may not even be to your taste, but one thing is for sure …it’s all great music.
Here are some of the songs that we will have on rotation this May.
A great deal of the electrical noise in hifi systems is caused by imperfections in the power domain. These imperfections may be generated by airborne pollution on the AC line that are induced, in part, by increasing amounts of Bluetooth, Wi-Fi, and cellular signals. Airborne pollution can take the form of high frequency interference, noise, and stray magnetic fields, which lead to AC line contamination. A poor, or “unclean”, ground causes more performance imperfections than most people realize. Without an effective ground point, the entire foundation of your sound system becomes jeopardized—and unfortunately, most listening rooms simply do not have access to a designated line, attached to a ground rod. In these instances, a simple, effective, and internal option is needed: Nordost’s QKORE Ground Unit.
The QKORE is a parallel grounding device, which provides an artificial, “clean” earth for hifi audio systems using both an electrical and mechanical approach. This unique product combines Nordost’s patented Mono-Filament technology with purpose-built, Low-Voltage Attractor Plates (LVAPs), constructed with a proprietary metal alloy and a passive electronic circuit, in order to draw stray high frequency noise and voltage-generated magnetic fields to a manufactured earth point, leaving a clean reference behind. This passive system is contained in a mechanically tuned housing, and outfitted with gold-plated, WBT binding posts, which easily connect each component to an artificial ground. By providing for a balanced and very “clean” ground point, by-products of electrical balance imperfections between voltage and ground are no longer added to other pollutants, dramatically increasing high quality audio circuit performances.
Nordost’s QKORE is available in three distinct models. The QKORE1 is specifically designed to serve as a parallel ground for use with Nordost’s distribution block, the QBASE. By connecting the QBASE to
the QKORE1’s singular binding post, it provides an effective, alternative ground on the primary side of the power supply. The QKORE3 is named for its three available binding posts, which can be used to ground any component in your system on the secondary side of a power supply, where the audio circuit is. For audiophiles who have monoblocks in their system, or are searching for an all-in-one unit solution, Nordost offers The QKORE6, making it possible to ground all elements of your sound system on its 6 binding posts, including one ground for your distribution block, two grounds for the left and right channels of your monoblocks, and three grounds for additional audio components.
In order to complete this comprehensive grounding system, Nordost has also designed a designated QKORE Wire, which is constructed to provide the path of least resistance to ground, for the stray, high-frequency, low-voltage potentials that can affect the performance of your sound system. The QKORE Wire is a mechanically tuned cable that utilizes Nordost’s patented Micro Mono-Filament technology, combined with extruded FEP insulation, and constructed with a 16 AWG, silver-plated OFC, solid core conductor. The QKORE Wire can be terminated with the following connectors: spade, banana, male-XLR, female-XLR, BNC and RCA (further termination options available).
The QKORE grounding system is the most effective, comprehensive grounding solution in the consumer electronics market. When introduced to a hifi audio system, the results are immediate and dramatic— the noise floor drops, the increase in harmonic accuracy and clarity is unmistakable, and the overall musicality in system performance is elevated. Every aspect of Nordost’s QKORE grounding system is thoughtfully designed and manufactured in the USA to the highest standards in the industry, in order to ensure product quality and customer satisfaction.
Nordost will be starting off the summer in California for the Los Angeles Audio Show, June 2-4 at the Sheraton Gateway Hotel. We are excited to announce that the LA Audio Show will serve as the US premiere for a truly groundbreaking creation that Nordost will be launching at the High End 2017 Show in Munich, only weeks earlier. Visit us in room 330, where you will not only hear the cable comparisons and product demonstrations that Nordost has become known for, but will be some of the first to experience an innovative new development that will take high end audio to a new level!
Axpona 2017 was a resounding success this past weekend. Nordost always looks forward to partnering with our Chicago-based dealer, Holm Audio, to put on great demonstrations of our products for show attendees. This year, we were very lucky to be represented by so many wonderful dealers and manufacturers throughout the show. If you weren’t able to join us in Chicago, here are a few pictures from the event!
We had a great time working with Holm Audio and Nola Speakers in the Nordost demo room. Mike Marko was present to showcase all of our amazing products.
Audio Solutions had two wonderful systems featuring our Odin 2 and Valhalla 2 cable ranges!
MoFi sported our Valhalla 2 Speaker Cables to complete their system.
Playback Design also used our Valhalla 2 cables to get their room sounding its best.
We were thrilled that Sonner Audio decided to showcase their speaker with our Heimdall 2 cables!
Gershman Acoustics used a wide variety of Nordost in their system to great effect!
Monitor Audio’s system was also sounding fantastic with our Valhalla 2 cables.
Hegel used a number of Nordost cables in their two systems at the show.
If you have had the opportunity to visit hifi audio shows in the past, hopefully you are familiar with Nordost demonstrations. For over 25 years, Nordost has been exhibiting at shows around the world and performing cable comparisons for the public. We maintain that consumers should audition the components that they are interested in before they make a purchase, and cables are no exception. While hearing cable demonstrations at a hifi show, or in a dealer’s showroom, can be a fun and informative experience, sometimes it is not enough to determine what is right for your home system. By arranging at-home auditions, you are able to hear what benefits, or drawbacks, specific cables bring to your sound system, using your own components, in your own listening room. However, if you are going to compare cables, there are a few guidelines to follow in order to ensure that you perform a successful audition.
1) Identify your area of interest
Although your ultimate goal may be to do a system-wide cabling upgrade, in order to do a fair comparison, you should identify one area to focus on at a time. For example, perhaps the first thing that you want to look at is the interconnect between your CD player and preamplifier. This will help you isolate and identify the resulting audible differences, as you perform your comparisons.
2) Request Demo Cables
Make sure that when inquiring about taking cables home from your local audio dealer for comparison, they give you cables that have already been used in a system for a considerable amount of time. Before a cable sounds its best, it must be broken in, due to gases that can be trapped in the insulation, and the high electrical charge that is inherent in new cables. These negative characteristics change after the first 100 hours of play time or “burn-in”. Another thing to note when picking up your demo cables from a dealer is to pay attention to cable length. When making comparisons between one brand, make sure that the cables are the same length, as that can greatly affect the sonic properties of the cables. When you are cross-comparing cables from different companies, the design philosophy of a cable will impact which length sounds “best”. Nordost, for example, uses a low-capacitance design that sounds better with longer lengths of cables (up to about a 5 meter length).
3) Re-familiarize yourself with your system
Now that you have identified the cables you will focus on, and you have collected burned-in demo cables of uniform length from your dealer, it is time to change… nothing. Although it might be tempting to get started right away, take some time to first reacquaint yourself to your system as is. Put on some music and listen to your system with a critical ear: point out the characteristics that are unique to your system, identifying aspects you like, aspects that you find lacking etc.
4) Musical selection and listening
The genre of music you select for auditioning cables is entirely up to you. However, it is important to choose tracks that you are familiar with. One of the most enjoyable aspects of comparing and upgrading cables, is discovering nuances you have never heard before in a piece of music that you have listened to countless times! Once you have decided on a number of tracks that you are familiar with (you should choose a few different pieces, especially if you are going to be doing a number of comparisons, so that listening fatigue doesn’t set in), make sure to play each cut of music for only 45 seconds to 1 minute before making a change. If you listen to a song in its entirety, you may forget the details in the beginning of the track. We find that 45 seconds is just enough time to get into a piece, without waiting so long as to take away from the comparison.
5) Switching Cables
Once you listen to your 45 second piece of music, it is important to switch out your cables as quickly as possible, in order to minimize the time between the comparisons. When conducting your switch, make sure that all other variables remain the same. If we stick with the assumption that you are changing the interconnect between your CD player and preamplifier, put your preamplifier on mute (or change the input to effectively mute the preamp) but do NOT change the volume or power down your system. If you are comparing power cords, you will have to power down, but make sure that your volume remains the same throughout all of your comparisons.
If your system includes tube amplifiers, they take some time to become linear, so unfortunately you will have to wait for them to warm up in order to perform a fair comparison.
6) Switch Back
Once you have repeated this process until you have completed all of your A/B comparisons, switch back to your original cabling to remind yourself how much of an impact one cable can make within your entire system.
Although you have now finished your comparison process, that doesn’t mean your audition is over. It takes time for cables to settle into your system. We encourage our customers to reinstall the cable that you are most happy with from doing the initial comparison, and live with it in your system for a few days to really understand what this addition will bring to the overall performance of your system.
Nordost is lucky to have such incredibly loyal and enthusiastic customers! One great way that our fans let us know that they are happy with the work that we do is by sending us pictures of their Nordost products in action. Here are a few photos that have been shared with us recently. Feel free to send us pictures of Nordost in your system, via Facebook, or #nordostcables on Instagram, so that we can continue to share them with the whole Nordost family!
By Mike Marko
Since 1989, Overture Audio, under the helm of Keith Moorman, has served the audio and video needs of southern, Lower Michigan. Their commitment to excellence and first rate customer service is unmatched in the region. With top notch demonstration facilities, some of the best brands in the business, and a dedicated, no-pressure staff, you can be assured of a fair and competent demonstration.
Long time staff members Tom Jankowski (TJ), Tom O’keefe, and Craig Johnson are all seasoned professionals dedicated to the finest in customer care. I’ll let Keith describe the advantages and benefits of his crew:
“Just like the equipment we sell, Overture Audio’s staff puts us well ahead of the competition. Unlike the steady stream of rookies you’ll see at the mass merchandisers, we have been doing this for a long time. I’ve been selling audio and home theater here in Ann Arbor since 1981, and everyone working here with me has been at it as long as I have or longer. Overture Audio is very proud that several of our alumni have gone on to careers with some of the best manufacturers and distributors in the industry.
We’re not just resting on all that experience, though – technology changes too quickly for that. We continue to receive in-depth training from our manufacturers, both in our store and at their facilities.”
They currently have the entire range of Nordost products from our reference Valhalla 2 to White Lightning, as well as a full range of Sort System resonance control devices and QRT power purifying devices, on hand for immediate listening. Overture has hosted many Nordost events over the years in their state-of-the art demonstration facilities.
When they opened their new location on Stadium Boulevard in Ann Arbor in 2013, Overture Audio designed four different environments that are used for demonstrations. The lobby is 24 feet wide and over 40 feet long, and they always have a simple, great sounding system set up in that space, along with an excellent headphone and computer audio demonstration area. Off of the lobby, there are three purpose-built rooms for two-channel and home theater demonstrations.
These rooms are designed to represent typical sized listening and viewing environments. Studios A and B are identical medium-sized rooms – approximately 21 feet by 14 feet with 9-foot ceilings. Studio A is used for home theater demonstrations, as well as two channel auditioning. Studio B is dedicated to only 2-channel audio, and is usually the busiest room in the store. Studio C is a considerably larger space – roughly 25 feet by 17 feet with a 10-foot ceiling. This is where larger 2-channel systems are demonstrated, but it’s an excellent room for a projector-based theater as well.
Keith says further:
“We’d also like for you to know that no one at Overture Audio is paid a commission on their sales. Our staff is salaried, which results in a laid-back, low-pressure atmosphere that’s impossible to achieve in a commission-based store. We believe that our customers benefit when there isn’t any financial motivation for us to recommend one particular product over another. And last, we think it’s beneficial for our customers to be able to talk to several different salespeople if they wish, without having to worry about stepping on anyone’s toes.”
Nordost will be sponsoring another event later this year in Overture Audio’s cutting edge facility. Check back for dates and times and find out what the locals have known for decades. The next time you’re in Ann Arbor to sample the local arts and sports scene, drop by Overture Audio for an experience you will not soon forget.
2460 West Stadium Blvd.
Ann Arbor, MI