Dealer Spotlight: Overture Audio

By Mike Marko

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Since 1989, Overture Audio, under the helm of Keith Moorman, has served the audio and video needs of southern, Lower Michigan.  Their commitment to excellence and first rate customer service is unmatched in the region. With top notch demonstration facilities, some of the best brands in the business, and a dedicated, no-pressure staff, you can be assured of a fair and competent demonstration.

Long time staff members Tom Jankowski (TJ), Tom O’keefe, and Craig Johnson are all seasoned professionals dedicated to the finest in customer care.  I’ll let Keith describe the advantages and benefits of his crew:

“Just like the equipment we sell, Overture Audio’s staff puts us well ahead of the competition. Unlike the steady stream of rookies you’ll see at the mass merchandisers, we have been doing this for a long time. I’ve been selling audio and home theater here in Ann Arbor since 1981, and everyone working here with me has been at it as long as I have or longer. Overture Audio is very proud that several of our alumni have gone on to careers with some of the best manufacturers and distributors in the industry.

We’re not just resting on all that experience, though – technology changes too quickly for that. We continue to receive in-depth training from our manufacturers, both in our store and at their facilities.”

They currently have the entire range of Nordost products from our reference Valhalla 2 to White Lightning, as well as a full range of Sort System resonance control devices and QRT power purifying devices, on hand for immediate listening.  Overture has hosted many Nordost events over the years in their state-of-the art demonstration facilities.

When they opened their new location on Stadium Boulevard in Ann Arbor in 2013, Overture Audio designed four different environments that are used for demonstrations. The lobby is 24 feet wide and over 40 feet long, and they always have a simple, great sounding system set up in that space, along with an excellent headphone and computer audio demonstration area. Off of the lobby, there are three purpose-built rooms for two-channel and home theater demonstrations.

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These rooms are designed to represent typical sized listening and viewing environments. Studios A and B are identical medium-sized rooms – approximately 21 feet by 14 feet with 9-foot ceilings. Studio A is used for home theater demonstrations, as well as two channel auditioning. Studio B is dedicated to only 2-channel audio, and is usually the busiest room in the store. Studio C is a considerably larger space – roughly 25 feet by 17 feet with a 10-foot ceiling. This is where larger 2-channel systems are demonstrated, but it’s an excellent room for a projector-based theater as well.

Keith says further:

“We’d also like for you to know that no one at Overture Audio is paid a commission on their sales. Our staff is salaried, which results in a laid-back, low-pressure atmosphere that’s impossible to achieve in a commission-based store. We believe that our customers benefit when there isn’t any financial motivation for us to recommend one particular product over another. And last, we think it’s beneficial for our customers to be able to talk to several different salespeople if they wish, without having to worry about stepping on anyone’s toes.”

Nordost will be sponsoring another event later this year in Overture Audio’s cutting edge facility.  Check back for dates and times and find out what the locals have known for decades.  The next time you’re in Ann Arbor to sample the local arts and sports scene, drop by Overture Audio for an experience you will not soon forget.

overture audio logo

www.overture-audio.com

Phone: 734.662.1812
email: mail@overture-audio.com
Fax: 734.662.1928

Store Address:
Overture Audio
2460 West Stadium Blvd.
Ann Arbor, MI
48103

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