When it comes to speaker cables, Nordost’s flat construction doesn’t just look pretty; the parallel, multiple solid-core conductors used for each channel are the only construction that guarantees the combination of low capacitance, resistance and inductance that makes your amplifier’s job as easy as possible – and removes the “sound” of your cables as far from the music as possible.
So why doesn’t everyone do it this way? They would if they could, but… It’s only Nordost’s proprietary extruded FEP technology that allows these cables to be produced, creating flat wires that are thinner than a credit card, yet air-tight, geometrically incredibly precise and also tough; tough enough to live laid on the floor, under a carpet or even built into a wall. That’s why all the Norse Series speaker wires use our flat cable construction. When so many cable companies dress up anonymous conductors in woven nylon stockings or thick PVC outers, in a forlorn attempt to make them seem “sexy”, it’s reassuring to know that Nordost cables look distinctly different for a reason.
They sound different too; a lot different and a lot better! That might seem like a bold claim until you appreciate the fundamental electrical principals that make it fact.