Nordost is pleased to announce the appointment of Amy Hansen as the new Vice President of North American Sales, effective October 1, 2025.
Amy has been a vital part of the Nordost team for over 13 years and is uniquely qualified for a position of this scope. Throughout her tenure at Nordost, she has held a range of key positions within the company—from Order Entry Administrator to Purchasing Coordinator, Product Deviation Manager for global sales, and most recently, Regional Sales Manager. This progression has given her a comprehensive understanding of all facets of our operation, deep market insights, and a steadfast commitment to both retailer success and our long-term partnerships.
This leadership transition brings additional benefits. Our outgoing VP of North American Sales, Michael Taylor, will remain with Nordost in a new strategic position as OEM Sales Director. With 19 years at the company, Michael has played a central role in shaping Nordost’s sales strategy, growing a team of dedicated and informed sales representatives, and cultivating trusted relationships with our partners across North America. His experience will be an invaluable asset to Amy in the coming months.
“Passing the baton to Amy while staying onboard at Nordost is pretty amazing,” Michael said. “Unlike most companies that hire for this position externally, Nordost is taking a more thoughtful approach that ultimately benefits our dealer partners. Her experience in so many key departments gives her an unmatched perspective and the tools she needs to support our dealers’ continued success.”
In her new role, Amy will oversee Nordost’s North American Regional Sales Managers, implement and develop sales strategies, expand relationships within our exceptional dealer network, and manage sales programs tailored specifically to the North American market, all while upholding Nordost’s ongoing commitment to excellence, innovation, and customer success.
“Amy Hansen’s appointment as Vice President of North American Sales is a proud moment for Nordost and for me personally,” Nordost President, Paula Rotondo shared. “I have witnessed her journey through our company over the years. It’s clear that her deep understanding of our business, combined with her warmth and leadership acumen, will translate into success in this new role, and I’m excited to work with her in this new capacity.”
We are confident that Amy’s leadership will bring strong momentum to our sales efforts in North America. As she starts this new chapter, Amy shared her enthusiasm for what lies ahead:
“I am honored to step into this role at a company that has been my home since 2012. I’m excited to apply the experience I’ve gained here to drive continued growth in the North American market. I’m grateful for the opportunity to keep growing alongside such a
dedicated team and am especially grateful to continue to work closely with our valued dealers and offer the exceptional support they’ve come to expect from my predecessor and friend, Michael.”
Please join us in congratulating Amy on this well-earned promotion.