{"id":3423,"date":"2018-02-06T12:15:55","date_gmt":"2018-02-06T17:15:55","guid":{"rendered":"http:\/\/nordost.com\/blog\/?p=3423"},"modified":"2018-02-06T12:24:02","modified_gmt":"2018-02-06T17:24:02","slug":"dealer-spotlight-upscale-audio","status":"publish","type":"post","link":"https:\/\/nordost.com\/blog\/dealer-spotlight-upscale-audio\/","title":{"rendered":"Dealer Spotlight: Upscale Audio"},"content":{"rendered":"

By\u00a0Michael Taylor<\/p>\n

\"2\"Hats\u2026\u00a0“wearing many hats”\u00a0is the phrase that comes to mind when we think about this month\u2019s featured Nordost dealer, Kevin Deal, the founder of Upscale Audio<\/a>.<\/p>\n

You can actively see those hats being switched, one for the other, when you sit down and talk to Kevin.\u00a0 One minute you are discussing the latest gear in his\u00a0impressive demonstration room, the next he is telling you about the matched EL-34\u2019s he has for sale; wait one more minute and the phone will ring\u2014it\u2019s one of his dealers of PrimaLuna, the well-known tube amplifier brand he imports and distributes in North America\u2014 and so it continues.<\/p>\n

\"6\"<\/p>\n

Kevin (aka \u201cUncle Kevy\u201d, aka \u201cThe Tube Guru\u201d) launched Upscale Audio in 1994, providing primarily tube upgrades, while selling a select group of product lines. With a reputation forged in exceptional customer service and product knowledge, Kevin has built Upscale Audio into one of the premier retail establishments in the country, which he has recently moved from Upland to Laverne, in Southern California. It\u2019s a beauty!<\/p>\n

\"pic\"<\/p>\n

The store is comprised of listening rooms, turntable setup and tube-testing stations, offices, and a warehouse.\u00a0 If you can stay away from the tube selection (and the drooling it usually causes) you get a chance to see how amazing the demo rooms really look\u2014and sound!<\/p>\n

\"1\"<\/p>\n

Nordost has partnered with Upscale for over 16 years now, and considers Kevin, and all his staff, as friends.\u00a0 When we asked Kevin what his philosophy at Upscale Audio was, he said, \u201cOur philosophy is simple but rare on the retail side of this industry: create friendships\u201d.<\/p>\n

We couldn\u2019t agree more!<\/p>\n

\"3\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By\u00a0Michael Taylor Hats\u2026\u00a0“wearing many hats”\u00a0is the phrase that comes to mind when we think about this month\u2019s featured Nordost dealer, Kevin Deal, the founder of Upscale Audio. You can actively … Continue reading “Dealer Spotlight: Upscale Audio”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3423","post","type-post","status-publish","format-standard","hentry","category-dealer-spotlight"],"yoast_head":"\nDealer Spotlight: Upscale Audio - Nordost Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nordost.com\/blog\/dealer-spotlight-upscale-audio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dealer Spotlight: Upscale Audio - Nordost Blog\" \/>\n<meta property=\"og:description\" content=\"By\u00a0Michael Taylor Hats\u2026\u00a0“wearing many hats”\u00a0is the phrase that comes to mind when we think about this month\u2019s featured Nordost dealer, Kevin Deal, the founder of Upscale Audio. 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