By Bruno de Lorimier
This month we are focusing our Dealer Spotlight on one of the first Canadian dealers to join the Nordost family: Target HiFi. Founded in 1981, Target HiFi has been the destination for all things music in London, Ontario for nearly four decades. Owner, Bil Robinson, and long-time employee, Al Matheson, got their roots in retail through the record industry, and their passion for music is still a palpable presence in their store today. Target HiFi resides in an impressive 10,000 sq. ft. building (6,000 of which is dedicated retail space), in the center of downtown London, ON. It is the perfect spot for music lovers of all kinds to converge, thanks to its diverse range of product offerings— from table top radios, DJ equipment, bluetooth speakers, Pro Audio, all the way up to esoteric high-end audio. As part of these offerings, Target HiFi boasts Nordost’s cable lines, from Leif to Valhalla 2. Bil has always been a huge believer in cables, saying, “We were a strong supporter of cabling from the earliest days of the emergence of the importance of cables in an audio system, and we were among the initial wave of Canadian Nordost retailers back in the last century.”
Besides quality audio cabling, Bil is also a firm believer that, in order to be a serious player in the world of hifi, it is important to surround yourself with trained audio professionals. It is for that reason that since 1982, there has always been a graduate of the Music Industry Arts program at Fanshawe College on staff. These students are accomplished musicians in their own right, and undergo “Golden Ears” training, which Bil recognizes as a great asset to his company.
Target HiFi has always been a true supporter of the ideology that, when it comes to music, every detail matters, as well as a strong advocate of Nordost products. We thank Bil for his years of great partnership, and encourage everyone in the London area, whether you are an audiophile, a musician, or simply a music lover, to stop in and see what a great establishment Target HiFi is!
144 Dundas St.
Phone: (800) 830-9730