A “loom” of audio cables is a group of cables, constructed using the same technology and produced by the same manufacturer using a cohesive design philosophy. As a result of this design philosophy, cables produced by distinct manufacturers (and sometimes even ranges within each company) have their own sonic qualities, or “sonic signatures”. The sonic signature of each brand’s cables may be classified as brassy, light, bass-heavy, neutral etc.
Ultimately, it’s up to the listener to determine their own opinion on the merits of each cable’s sound. What is undeniable, however, is that the effect of mixing cable brands and their respective sonic signatures can have mixed results.
If you are lucky, the divergent characteristics of your cable hodge-podge will balance themselves out and you will be left with a pleasant-sounding system. Unfortunately, more often than not, the sonic signatures from different cable brands clash, leaving you unable to hear the composition of your system as it was intended. When that happens, you get to deal with the fun task of finding where that clash is happening through trial and error.
Besides not being able to find the cable that may be less desirable than others, mixing cable brands also makes it harder to identify the weak spots in your electronics themselves. Remember, some cable manufacturers use devices like filters to make up for deficits that may be caused by other components in your system. When listening to your system, you may find yourself wondering if the thin sound you’re hearing should be blamed on your speakers, or your speaker cables; is the slow timing the fault of your pre-amp or interconnects? Upgrading a hifi system can become unnecessarily frustrating and time-consuming when it is not clear which upgrades need to be made!
By using a uniform loom of cables you are no longer faced with these problems. There’s no need to “balance out” a system; weaknesses are easier to assess and fix, and your components are all on a level and comparable playing field. By hearing your music’s signal flow through a loom of cables, throughout your entire system, from the source all the way to your ears, you ensure that there are no competing or conflicting sonic properties influencing or changing the signal, allowing you to achieve a more coherent and realistic reproduction of sound.
As one enters Excel Audio in beautiful Orange County, California, near Newport Beach, all you see are records – lots of records – all audiophile quality from the best labels. The selection is updated daily with an emphasis on Jazz, Blues, Rock, and Classical all curated by the owner, Mike Rose. It’s like the record stores of yore, but with much better quality! Mike’s regular customers are always leaving with some of the best new pressings in hand. L.P.s have always been very important sources of music for Mr. Rose and his customers (but don’t worry, his selection of digital gear is still second to none).
Look a little further and notice Southern California’s best selection of turntables and electronics, all chosen for being some of the highest-value products our industry offers at every price level. For example, Excel Audio exclusively uses Nordost cables in sound systems ranging from the simple to the sublime. dCS digital, Clearaudio reference turntables, D’Agostino amplification, and the full line-up of Wilson loudspeakers (including the Chronosonic XVS system with subs) are often on display in their reference listening room. But that’s not all! The new Klipsch Heritage series (and, yes, the Klipschorn) are on display. Line Magnetic and Luxman electronics are fully stocked as well. Nagra, a relative newcomer to Excel, is there too and its performance is impressive. What do all of these reference systems have in common? They are all wired with Nordost’s Supreme Reference, Odin 2 cabling!
At Excel, all of Nordost’s cables are “burned-in” with the new Vidar 2 cable conditioning system, which guarantees the best results, even when cables are brand new! This level of attention shows you that Excel Audio sweats the details. Mike Rose cares deeply for the final system the customer chooses.
Stop by Monday through Saturday and say hello to Mike and ask, “What’s new!?” You’re bound to get an earful!
Nordost products are designed to allow you to enjoy your favorite performances as they were intended to be heard. All of us here are passionate about great music, and want to share our passion with you. Each one of us has our own style… We listen to a wide variety of artists and genres but, in a way, we appreciate them all. We thought that we would share a few of the songs on our own personal playlists with you each month. Some may be classics, some may be brand new, some may not even be to your tastes, but we hope that there is something here for everyone.
Here are some of the songs that we will have on rotation this February.
You can now listen to our monthly playlist here: TIDAL | SPOTIFY | QOBUZ
When You Were Mine–Joy Crookes–Skin
It’s so Peaceful in the Country–Lucy Yeghiazeryan–It’s so Peaceful in the Country
Recently, the idea and means of artificial grounding has been a hot topic in the audio industry. Effective electrical grounding in a hifi audio system can mean the difference between enjoying your music and falling in love with it. System noise is a complicated and incessant problem, so why not answer some commonly asked questions about grounding?
Q: What elements in the environment around my system have an effect on its performance.
A: Interference that impacts the power domain is all around you, constantly bombarding your system. Your AC power lines are contaminated with electrical surges, pulses, and switch-mode hash from home appliances, plug-in chargers, light dimmers, and fluorescent and LED lights. Even the air is polluted by radio frequency interference (RFI) and electromagnetic interference (EMI), levels of which are increasing due to the prevalence of Bluetooth, Wi-Fi, and cellular signals.
Q: What is signal ground and how can it negatively impact my system?
A: A signal ground is an analog or digital ground that is attached to every signal being transmitted between devices in a system. Since these devices are usually powered separately, it is inevitable that there will be small differences between their potentials, causing small currents to circulate in order to compensate. These currents add to the background noise, obscuring low-level detail in music reproduction.
Q: What does an “Artificial Ground” do?
A: An artificial ground sinks the impedance of a component lower than the house earth ground, so that high-frequency noise on the signal ground will drain away, leaving a clean reference behind.
Q: What audible improvements can I expect to hear after addressing grounding issues in my system?
A: There are several improvements you can count on by addressing the grounding issues in your system. The image separation will be greatly improved, exposing nuances in dynamics and accent markings that would otherwise have been missed. You’ll also experience a tighter, deeper, and more authoritative bass. However, the most noticeable change will be a dramatic drop in your noise floor which will provide a quieter, ‘darker’ background, resulting in a wider, more lifelike soundstage.
Q: What is Nordost’s solution to grounding problems?
A: Nordost’s grounding solutions are QKORE Ground Units. QKORE units are parallel grounding devices which provide an artificial, “clean” earth for hifi audio systems using both an electrical and mechanical approach. The QKORE1, QKORE3, and QKORE6 products combine Nordost’s patented Mono-Filament technology with purpose-built, Low-Voltage Attractor Plates (LVAPs), constructed with a proprietary metal alloy and a passive electronic circuit, in order to draw stray high frequency noise and voltage-generated magnetic fields to a manufactured earth point, leaving a clean reference behind
For more information on grounding and to help you better understand why it is needed, what improvements can be heard in a properly grounded system, and what artificial grounding solutions can offer, download this article: The Importance of Electrical Grounding in Audio Systems
We’ve received some fantastic reviews and awards over the years for our products. When we get new reviews, we do our best to make sure that everyone knows. We spread the word through social media, blogs, emails, and tell anyone willing to listen! However, once the press starts piling up, and new products start to get their time in the spotlight, these amazing reviews can tend to be forgotten.
While you always have access to these great reviews, thanks to the Reviews Page on the Nordost website, we want to make sure that if you are considering an upgrade, or just want to learn more about a specific product, you can do so easily. This is especially true with a product like the QKORE. Nordost QKORE Units are parallel grounding devices, which provide an artificial, “clean” earth for hifi audio systems by drawing stray high-frequency noise and voltage-generated magnetic fields to a manufactured earth point through using both an electrical and mechanical approach. There is A LOT to learn about our QKORE units, and the in-depth reviews that these products have received are a great starting point to understanding how they work, and what their benefits are!
This blog puts together some of our favorite QKORE and QKORE Wire reviews, so that you can access all of these informative articles at once!
“…the elegance, the poignancy, the fragility of a musical line is what conveys the emotion at the heart of music. This is what the Nordost QKORE does so well. I can’t help thinking that to achieve the most from any high-end stereo Nordost QKORE is an essential product to consider” – The Absolute Sound
“I can’t imagine that anyone who’s invested considerable time and energy and money in a high-end system would want to be without the markedly ‘blacker’ backgrounds, increased transparency and detail, more vivid colors, and greater overall veracity delivered by Nordost’s QKore Ground Units…The law of diminishing returns does not apply; the differences were cumulative, and anything but subtle.” – Stereophile
“The QKORE was like a quick lesson in ‘time coherence’, giving any sound (even speech) a more accurate sense of rhythmic beat and metre (we often just lump this together into saying it ‘times’ well). There are other benefits, too; the almost clichéd ‘darker backgrounds’ and wider soundstage with better separation of images applied here, too. The treble seemed to integrate slightly better with the midrange and bass as well, but it’s that bass and temporal correctness that wins you over. It’s like your system no longer has to apologise for itself, even if it had little to apologise for before you QKORED it!” – Hi-Fi+
“When the time came for me to remove the Nordost QKORE grounding units from the system, I noticed the difference immediately… I felt my system lost just a bit of its edge and clarity.” – Part-Time Audiophile
“In advance of installing the QKORE Ground Units, I had imagined what such a product might accomplish. Those daydreams were prophetic—the only surprise was how significant it turned out to be… it did more to improve my sound than any alternative I can think of at that price.” – Positive Feedback
“The major impact of the Premium QKORE wires is purity of the high frequencies. Secondary effects include increased image mass, a boost in dynamics, and dialing in focus. On the subjective side, there’s more drama and impact… If you’ve already invested in the Nordost QKORE solution, this one’s a no-brainer.” – Positive Feedback
“…connecting all elements in our system to the artificial ground is equivalent to replacing any of its elements with a superior one. But – and here it starts to be interesting – we get more of everything that we already have in the system, not something completely new. In other words, the sound we worked for, polished and refined, will be improved, not changed.” – High Fidelity
“[The] purist recordings of small ensembles…made plain QKORE’s contributions, as the recording venue sounded bigger and the musicians more in-the-room present, no ‘maybe’ about it. This occurred across recordings and components, QKORE expanding musical horizons and making everything in them sound more vivid—more grounded, you could say.” – The Audio Beat
“What the QKORE1 then does by giving a musical blood transfusion to each and every audio component, and to so clearly and audibly ‘AC lift’ the performance of my entire system, is genuinely astounding.” – Soundstage! Australia
“…the Nordost QRT QKORE6 and QKORE Wires provided enhanced benefits on a scale I would be hard-pressed to live without; benefits that could not be described as anything-less-than significant.” – NOVO
“With either the QKORE1 or QKORE3 unit in place, listening becomes engaging. There is better precision and fluidity along with a less veiled sound. A significant improvement of the sound and musical rendering emerges, an unexpected but very real effect. The results are immediate…Clarity improves across the board, very noticeable in instrumental harmonics. Vocal presence is improved, along with overall musicality from the audio system. Dynamic contrast is heightened, and a more natural and coherent rendering of sound and musical content permeates the listening room.” – Le Magazine Son & Image
What better way to start off the new year than by giving the people what they “liked” most throughout the past year, all in one spot! This 2022 blog round-up includes our posts from last year that received the most engagement, whether that be likes, shares, comments, retweets, Instagram reactions, or however you feel like measuring nowadays. Here are our favorite blogs, back by popular demand!
Cable lifters do a lot more than just make your system more aesthetically pleasing and help cable manufacturers highlight their cables at tradeshows. This blog explains the purpose of cable lifters and tells you how they can improve your sound!
Audio cables can be a controversial subject in the audio community, and people tend to end up in one of two camps: cable believers and cable deniers. So, instead of blindly joining one side or the other, get your questions answered and get informed!
Our product specialists receive questions on a daily basis about Nordost products, their application, and hifi in general. We thought that we would take a minute to share some of those questions here so that everyone can get the answers they are looking for!
Sort Kones eliminate the harmful vibrations generated within your components that degrade the sound of your system. However, the placement of those Kones make a huge impact on the sonic results. This blog will help you to most effectively place your Sort Kones to achieve the best performance from your devices.
Some people make the argument that cables don’t matter. They ask the question, “If the component I buy comes with all the cables it needs to run, why wouldn’t I just use those cables that come in the box for free?”. In this blog, we’ll tell you why have the wrong idea.
If jitter was an audio villain, its evil powers would be inducing noise to unsuspecting recordings, obliterating the depth of field, and smearing the details out of pure, musical integrity… really dastardly stuff. But what IS jitter, where does it come from, and what can be done about it?
As audio hobbyists, we are always looking for ways to improve the music we love, on the systems we love just as much. In this industry, hearing the word “improvement” often quickly leads to a much lighter wallet. However, not all improvements will break the bank…
Nordost products are designed to allow you to enjoy your favorite performances as they were intended to be heard. All of us here are passionate about great music, and want to share our passion with you. Each one of us has our own style… We listen to a wide variety of artists and genres but, in a way, we appreciate them all. We thought that we would share a few of the songs on our own personal playlists with you each month. Some may be classics, some may be brand new, some may not even be to your tastes, but we hope that there is something here for everyone.
Here are some of the songs that we will have on rotation this January.
You can now listen to our monthly playlist here: TIDAL | SPOTIFY | QOBUZ
It Took A Long Time—LaBelle—Nightbirds
End of the Road—Noga Erez—KIDS (Bonus Edition)
This Bitter Earth / On The Nature Of Daylight—Clyde Otis, Max Richter, Dinah Washington, Louisa Fuller, Natalia Bonner, John Metcalfe, Philip Sheppard, Chris Worsey—The Blue Notebooks (15 Years)
One Of These Things First—Nick Drake—Bryter Layter
Disappointed—James Moody—At The Jazz Workshop
Stars Fell On Alabama—Lizz Wright—Grace
Lover, You Should’ve Come Over—Jeff Buckley—Grace
Let’s Start (feat. Ginger Baker) – Live—Fela Kuti, Afrika 70, Ginger Baker—Fela With Ginger Baker Live!
The Boxer feat. Mumford & Sons & Paul Simon—Jerry Douglas, Paul Simon, Mumford & Sons—Traveler
Even though 2023 is already in full-swing, we can’t help but take a moment to celebrate some of the success that we enjoyed throughout 2022. We are very happy to share that over the past year, Nordost has been presented with awards from publications spanning the hifi industry!
As a company, Nordost strives to provide hifi enthusiasts with the means to bring life into an audio system in order to truly enjoy music as it was intended. We take a lot of pride in the audio cables, power products, and audio enhancers that we produce, so we are always honored to be recognized by reviewers, industry leaders, and prominent publications for our work. We thought that you might like to celebrate with us!
“[The Heimdall 2 Tonearm Cable +] should be top of your audition list when next shopping for an upgrade for your high-end vinyl system.” – Jay Garrett, StereoNET
“My time with all the Valhalla 2 cables was musically intensive, instructive and, at times, mind blowing from their wonderful effect on my system.” – Anthony Kershaw, Audiophilia
“…transformative. That is perhaps the ultimate thing I can say about any experience. It takes us to another place, another level of understanding—and, in this case, another level of longterm musical pleasure.” – Wayne Garcia, The Absolute Sound
“In the familiar surroundings of my own listening room it was easy to hear the difference it makes. …an affordable introduction to the benefits of improved power for your rig. ” – Rick Becker, Enjoy the Music.com
“Nordost Valhalla V2 Ethernet offered a different, clearer, and more focused imagery, sounding less like a mechanical pulsating narrative and more like a tenacious non embellished sonic momentum.” – Matej Isak, Mono & Stereo
Nordost products are designed to allow you to enjoy your favorite performances as they were intended to be heard. All of us here are passionate about great music, and want to share our passion with you. Each one of us has our own style… We listen to a wide variety of artists and genres but, in a way, we appreciate them all. We thought that we would share a few of the songs on our own personal playlists with you each month. Some may be classics, some may be brand new, some may not even be to your tastes, but we hope that there is something here for everyone.
Here are some of the songs that we will have on rotation this December.
You can now listen to our monthly playlist here: TIDAL | SPOTIFY | QOBUZ
Casanova—Nick Dorian—Casanova
It’s Not Just Me, It’s Everybody—Weyes Blood—And In The Darkness, Hearts Aglow
San Andreas Fault—Natalie Merchant—Tigerlily
Wave of Mutilation – UK Surf—Pixies—Complete B Sides
Brass in Pocket (2006 Remaster)—Pretenders—Pretenders
River—James Taylor—James Taylor at Christmas
Riding Into The Sunset in a Busted Car—Free Cake For Every Creature—The Bluest Star
Midnight Train to Georgia—Gladys Knight & The Pips—Imagination
Wildflowers & Wine—Marcus King—El Dorado
In Between Days (2006 Remaster)—The Cure—The Head on the Door (Deluxed Edition)
Nordost is always thrilled to receive and share glowing reviews from journalists and experts in the industry. However, when we get testimonials from our devoted and satisfied customers, it means that much more!
Thank you to Giovanni from Calabria, Italy for introducing Nordost products into his top-of-the-line system. We are happy to hear that, with our help, he has finally been able to say “goodbye” to listening fatigue and “hello” to goose-bump-inducing realism.
“I have always been attracted to Nordost products. Whenever I have listened to them in my friend’s systems or in my hifi dealer’s listening room, I have always appreciated the refinement they bring.
I had set up my top-of-the-line Burmester system with great satisfaction, using Burmester’s own silver wiring. I knew that if I used Nordost cables, I would be able to achieve something much more…
The electronics sounded as if they had a turbo power supply, the black became much darker, and both the electrical and musical silences increased. The soundstage became both wider and deep, and the instrumentalists started to come to life, almost as though you could touch them and actually see them be played. The instruments are sculpted in their artistic position, the bass acquired a crazy elegance, full of body and control (never furious lines), and even the voices have an unbelievable realism that is truly thrilling and goosebump-inducing.
The Nordost products in my Burmester system have led me to such great satisfaction that I listen to music for entire days, and without getting fatigued. I can confirm with great satisfaction that Nordost and Burmester are a perfect match of the highest quality.”
