Questions From The Show Floor

 

By Michael Taylor

Going to trade shows and dealer events are great chances for me to get out there and meet both current and future Nordost customers. You might have seen me during one of these shows, either performing cable demonstrations or manning the sales booth in the market place. One thing I always encourage is for attendees to take the opportunity to ask questions during these events. Now I would like to share two of our most-asked questions with you!

 

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Question 1: It’s easy to position round speaker cables in a system, but what do you do when they’re flat?  What is the best way to position Nordost speaker cables

Well, I can tell you what not to do: lay them flat on the floor! (Unless, of course, they are rear channel speaker cables that need to be hidden under the rug.) Let me explain… our speaker cables have a flat construction in order to keep conductors apart—allowing for both low capacitance and inductance. The secondary benefit of this construction method is that the separation of conductors makes it possible for them to resonate naturally, enhancing the performance of the cables. Since we mechanically tune most of our premium cables, we can get even more performance benefits from these resonances. Laying cables flat on the floor will dampen them, not to mention that the more surface area is in contact with the floor, the faster buildup of static charges occur. All cable dielectrics hold electrical charges, which can impede or alter the signal passing underneath them. We suggest laying the cables in a vertical position, where only one conductor touches the floor (or using Sort Lifts where nothing touches!).  Additionally, if you have any excess cables, don’t coil them. Simply run them in a serpentine pattern.

 

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Question 2: Why aren’t Nordost 75 Ohm Digital Interconnects terminated with RCA connectors?

The answer is simple: they simply aren’t good enough.  RCA connectors are, and should be used for, analog interconnects. But when it comes to digital signals, performance is dependent on keeping impedance exactly where it needs to be. The more you deviate from 75 ohms, the worse the performance—and we won’t accept that.  RCA connectors allow too much variance, which is why we won’t use them.  For 75 Ohm matching to occur, you have to use a connector which is specifically designed for that purpose: a BNC connector.  We terminate all S/PDIF cables with BNC connectors, and include a BNC to RCA adapter in the package in case your gear requires an RCA termination.  Even though an adapter may be used, it is still far better than terminating the cable with an RCA and having the impedance swing in all directions.

Nordost at The NAMM Show 2018

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Come and see Nordost at NAMM at the Anaheim Convention Center in Anaheim, CA January 25-28 in booth 2340. Nordost will be featuring our Pro Audio range of cables, Ax Angel. Constructed using the same design philosophy and technology that has revolutionized the hifi audio industry, our Ax Angel line is comprised of five different types of cables: power cords, instrument cables, patch cables, speaker cables, and microphone cables. Visit booth 2340 to get a personal demonstration and experience how the cables that we make can take the music that you make to the next level.

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Introducing the Red Dawn USB Cable

While computer audio is by no means a newcomer to the realm of hifi, developments to this ever-changing technology are keeping manufacturers on their toes, in order to stay in step with modern components. The Red Dawn USB Cable is the first of Nordost’s USB options to offer USB C plug compatibility, which is quickly becoming an industry standard due to its adoption by Apple in its newest line of laptops. Nordost’s Red Dawn USB Cable is the perfect solution for hifi audio enthusiasts integrating computer audio into their sound systems when using components that require USB C connectors.

The Red Dawn USB Cable uses silver-plated 99.9999%, OFC signal conductors, optimally designed for digital signal transfer. Each conductor is precision wound to correspond accurately with USB’s unique, hybrid twisted pair/non twisted pair geometry. The new Red Dawn cable also utilizes Nordost’s proprietary FEP Micro Mono-Filament technology, which allows it to transcend the speed and precision necessary for higher bandwidth and high speed, digital signal transmission. The conductors are then shielded with a dual layer of braid and foil shielding, in order to eliminate EMI and RFI and surpass USB 2.0 standards.

This cable is available terminated with C to Standard B (2.0), Mini B (2.0), or Micro B (2.0) plugs. The Red Dawn USB ensures that all the necessary information will be delivered with the efficiency and diligence needed to maintain the correct impedance to dramatically lift your hifi system to a new level of performance.

Designed, manufactured, and hand-terminated entirely in the USA, the Red Dawn USB Cable guarantees the accurate construction required to produce the best possible performance from computer audio equipment.

The Red Dawn USB Cable is now available for purchase at select Nordost dealers, worldwide. To find the Nordost dealer nearest you, visit the “Where to Buy” page on www.nordost.com.

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  • Fully manufactured and terminated in the USA
  • Fluorinated Ethylene Propylene (FEP) insulation
  • Micro Mono-Filament technology
  • Silver-plated 99.9999% OFC stranded conductors
  • Dual layer of silver braid and foil shielding
  • RoHS Compliant
  • Specially designed for USB C connectors

 

 

Nordost Playlist – January 2018

Nordost is lucky to have a wonderful team of representatives and product trainers who travel around the world educating and demonstrating the effects of Nordost’s products. As part of these demonstrations, it is our job to find an interesting and diverse selection of music to showcase our cables, power devices, sort system and accessories. Whether at shows, visiting our dealers and distributors or even in our own listening room in our headquarters in Holliston, we are constantly getting asked what music we are playing (or if our audience is not so bold to ask, we can see their Shazams working overtime). So we thought this would be a perfect opportunity to share our favorite songs of the moment. Some may be classics, some may be brand new, some may not even be to your taste, but one thing is for sure …it’s all great music.

Here are some of the songs that we will have on rotation this January.


You can now listen to our monthly playlist here:  TIDAL  |  SPOTIFY


  1. Picture Perfect—Little Simz—Stillness in Wonderland
  2. So I Know You Care—Toulouse—Extended Plea
  3. There Are Many Ways To Say I Love You—Sylvan Esso—There Are Many Ways To Say I Love You
  4. Sweet November—SZA—Z
  5. Skin and Bone (feat. Shirlette Ammons & Tamisha Waden)—Phil Cook, Shirlette Ammons, Tamisha Waden—Skin and Bone
  6. One For My Baby (And One More For The Road)—Frank Sinatra—Frank Sinatra Sings For Only The Lonely
  7. Little Bit—Hablot Brown—Little Bit
  8. A Hard Rain’s A-Gonna Fall—Laura Marling—A Hard Rain’s A-Gonna Fall
  9. No Weaknesses—The Dirty Nil—Higher Power
  10. Si Tu Vois Ma Mere—Orquesta Brazofuerte—Vivo en Thelonious

 

Le Magazine Son & Image reviews the QKORE

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Nordost’s QKORE has left a big impression on the hifi audio market, since the ground units were first released in May of 2017. Reviews from publications around the world describe the undeniable benefits that the QKORE brings to sound systems. The latest such review comes from Le Magazine Son & Image, where author Michel Leroux explains his experience with the QKORE:

With either the QKORE1 or QKORE3 unit in place, listening becomes engaging. There is better precision and fluidity along with a less veiled sound. A significant improvement of the sound and musical rendering emerges, an unexpected but very real effect. The results are immediate…Clarity improves across the board, very noticeable in instrumental harmonics. Vocal presence is improved, along with overall musicality from the audio system. Dynamic contrast is heightened, and a more natural and coherent rendering of sound and musical content permeates the listening room.

Michel’s review, “Benefits of Parallel Grounding”, is now available to read on the Nordost website(in both English, as well as its original French text).

You can find more great Nordost reviews on our Reviews Page.

Nordost Customer Testimonial

Nordost is always thrilled to receive and share glowing reviews from journalists and experts in the industry. However, when we get testimonials from our devoted and satisfied customers, it means that much more! Thank you to David from England, who started using Nordost cables more than 30 years ago and “never looked back”.


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I first visited a hi fi show way back in the Eighties, when I was very much younger. I remember hearing some big speakers and was excited by the loudness. Music has always been a part of my soul, and just like my heart beat, music makes the soul happy, and this takes you on emotional journeys. The soul in symbiosis with music evokes feeling and satisfaction. What more could you ask for?

I formed a relationship with Nordost cables and have never looked back.

With my first upgrade from silver ocf wire to buying and installing the Nordost Frey 2 speaker cable, the results were unexpected. My partner who also loves playing hi-end Hifi, was struck by how clear the sound was, with deeper, tighter bass and everything in between being more refined.

Valhalla 2 Power Cords were introduced from wall outlet to the power distribution bar (new additions). The sound from the power cables transferred the signal sounds via the CD player through the pre amp and power amps. Frey 2 speaker cables completed the system, culminating in sounds that seemed like they weren’t emanating from the loudspeakers. The sound had been taken to a new level with the addition of the power cables— more space surrounding each instrument, extracting minuscule details from the Moon 750d CC Player. The thing with the 750d, is that it really digs deep, allowing the cables to lay out a road in front of you, clear of the fog from a frustrating noise floor, with road markings that once were lost, now clear to hear. 

Note: Nordost Sort Kones, sitting under the 750d, resulted in an even lower noise floor and more tuning.  Results will vary depending on which flavour of Sort Kones is used. Four variations exist: Aluminum-Steel, Aluminum-Ceramic, Bronze-Ceramic, and Titanium-Ceramic. When used in different configurations under certain parts of the CD transport, power inlets and transformers, these help to dissipate vibrations emanating from within components.

A project for the future is to get some Nordost Jumpers to help complete the loudspeakers (being tri wired, each loudspeaker).

I’m expected to hear more gain with XLR Cables, in the future when funds allow (may be some time).

If your desire is to feel like you are at a recording studio, listening to a new recording being put down, or back at that live concert, then let Nordost transport you there, once and for all, at lightning speed.

David from England.
Well done Nordost.


What’s your Nordost story?

 

We’re collaborating w/ Newvelle Records!

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Nordost is very proud to announce an exciting new partnership with Newvelle Records!

This innovative company has made its mark on music distribution since their first pressing was introduced in 2016. Throughout the year, Newvelle creates a series of six exclusive, vinyl records, each paired with curated artwork and writing, which are released to customers in bi-monthly installments. These six pressings combine to form a box set that takes advantage of its full canvas to express something exceedingly deep and affecting.

The response to their work has been overwhelming, with an onslaught of positive reviews raving about every aspect of Newvelle, from the integrity of their records, to the quality of artists they feature, to the distribution model that they employ.

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We’ve found great symmetry in the ideals, aesthetics, dedication, and craftsmanship between Nordost and Newvelle.  Like us, they care fundamentally, and above all else, about the music. For their next set of recordings at East Side Sound in NYC, Newvelle will be using Nordost cables, including our Pro Audio studio series, Ax Angel, to create their highest quality recordings to date. This partnership will give Nordost customers the unique opportunity to experience their music through Nordost cables from beginning to end.

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To celebrate this new collaboration, and help you celebrate the upcoming holidays, Newvelle Records is offering the first 100 Nordost customers who purchase their already completed Second Season Box Set an exclusive gift: Piano Noir.

Piano Noir is a record born from the idea of “Making the Connection”— in this case, the connections that can be found between all of the arts involved in the project: audial, visual and literary.  Based on a story that was commissioned by Newvelle from best-selling author Douglas Kennedy, with music written by Newvelle cofounder pianist Elan Mehler, and featuring some of NYC’s best musicians, Piano Noir is a unique piece of art not currently available for sale, and made to Newvelle’s exacting standards.

Take advantage of this exclusive offer by using the promo code “Nordost” at checkout to get your copy of Piano Noir with a purchase of Newvelle’s Season Two, and be a part of this exciting musical movement.

Learn more about Newvelle Records at www.newvelle-records.com

 

Dealer Spotlight: Hanson Audio Video – Cincinnati

By Mike Marko

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A world class audio video salon isn’t born every day, especially here in the heartland of Ohio.  On October 12th, 2017 that’s precisely what happened.  Hanson Audio Video officially opened their second state-of-the-art store and showroom in Cincinnati.

This brand new facility showcases high performance solutions to satisfy every aspect of home entertainment.  Hanson’s approach of offering “good” and “better” hifi, allows them to provide both affordable setups that blow away what you can find in the big-box stores, and reference systems which demonstrate what could be possible in a cost-no-object scenario.  You can experience all this and more in Hanson’s modern showcase for music and film, now open in Cincinnati.

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Hanson’s family owned and run operation first opened its Dayton location in 1999, and soon grew to be one of the premiere audio and video system providers in the nation.  The Dayton location occupies three floors of state-of-the-art systems, and will continue to serve their loyal, satisfied customers in that market as well as in Cincinnati.

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Great stores are run by great people, and Hanson is no exception.  Helmed by Troy Hanson, with help and guidance from his father, Greg Hanson, this multi-generational business excels in customer service.  Hanson employees are comprised of highly skilled professionals with many years of experience and certifications in a wide range of audio, video, automation, computer, and networking applications. They are proficient with custom room/system design and installation services, as well as with the on-going support necessary after the initial install.

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As a Nordost Supreme Reference Dealer and Certified Nordost Specialist, the staff at Hanson Audio Video has been factory trained directly by Nordost. Hanson offers all of Nordost’s available lines to their customers, including cables, from Leif to Odin 2, as well as our entire range of resonance control devices and power products.


10800 Montgomery Road
Cincinnati, OH 45242

Phone:  (513) 563-0444

Email:  sales@hansonav.com

www.hansonav.com


 

Al Griffin reviews Purple Flare for SoundStage!Access

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We love it when cable skeptics review our products. Al Griffin was wary to concentrate on cabling when first tasked by Soundstage! to review our Purple Flare Interconnects and Speaker Cables. However, after taking the time to study the impact that Nordost cables brought to his sound system, he admittedly “crossed a threshold”. The tonal separation between vocals and individual instruments, the increased clarity, and the three-dimensional quality that Purple Flare brought to the performance was undeniable.

“I heard differences almost from the get-go, and those differences were improvements: better resolution of low-level details, and better spatial definition.” 

Al’s Purple Flare review is now available to read on the Nordost website here:  Nordost’s Leif Purple Flare Speaker Cables and Interconnects 

You can find more great Nordost reviews on our Reviews Page.

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Nordost Playlist – December 2017

Nordost is lucky to have a wonderful team of representatives and product trainers who travel around the world educating and demonstrating the effects of Nordost’s products. As part of these demonstrations, it is our job to find an interesting and diverse selection of music to showcase our cables, power devices, sort system and accessories. Whether at shows, visiting our dealers and distributors or even in our own listening room in our headquarters in Holliston, we are constantly getting asked what music we are playing (or if our audience is not so bold to ask, we can see their Shazams working overtime). So we thought this would be a perfect opportunity to share our favorite songs of the moment. Some may be classics, some may be brand new, some may not even be to your taste, but one thing is for sure …it’s all great music.

Here are some of the songs that we will have on rotation this December.


You can now listen to our monthly playlist here:  TIDAL  |  SPOTIFY


 

  1. Mind on Fire—Aisha Badru—Mind on Fire
  2. Dancing—Jack DeJohnette—Parallel Realities
  3. Magnolia—Eric Clapton, John Mayer—Eric Clapton & Friends: The Breeze- An Appreciation Of JJ Cale
  4. Love Interruption—Jack White—Jack White Acoustic Recordings 1998-2016
  5. That Woman Will Give It A Try—Mable John—Stay Out Of The Kitchen (Remastered)
  6. Wedding Dress—Sam Amidon—All Is Well
  7. Qi—Phildel—Qi
  8. Dance In The The Old Fashioned Way—Bing Crosby, Fred Astaire—Together
  9. French Press—Rolling Blackouts Coastal Fever—The French Press
  10. It’s All Good—Superorganism—It’s All Good