By Steve Greene
Looking for the recipe for a world class hifi store? Set up shop in a highly visible, heavily traveled location. Fill that store with numerous sound rooms, each furnished with the best sounding and performing audio/video brands available. Staff it with a knowledgeable and personable sales team. Natural Sound in Framingham, Massachusetts, has been diligently following that recipe for over 40 years, and can attest to its success! So, audiophile friends, next time you find yourself on the busy Route 9 between Boston and Worcester, pull over and avail yourself of the warm, friendly environment to see, hear, touch, and learn about today’s best 2-channel audio and home theater gear from the most experienced salespeople in New England.

Natural Sound was a company founded by audiophiles, for audiophiles in 1975. Since its establishment, one of the original founders has left the company to pursue new endeavors within the audio industry, as did his replacement, and both have gone on to become well-known engineers and product designers in the field. Meanwhile, original co-founder and current owner, Jim Lackey, is consistently sought after by various manufacturers to lend his extensive expertise to both develop new products and revive older ones. Nearly all of Natural Sound’s employees have worked for Jim and General Manager, Larry Goldberg, for many, many years— some for decades! That longevity in the industry means that each of Natural Sound’s sales associates (Peter, Mark, Lewis, and Dave) has years of extensive experience and product knowledge to ensure that they will be able help improve your current home audio system or build a new system from entry level, all the way up to super high-end. Natural Sound even has an amazing integration team, headed by Paul, who intimately knows just about every quality piece of audio/video gear on the market, including all Nordost products.

Speaking of products, this veritable old soundhaus is teeming with tempting hifi kits. We’re talking esteemed brands like McIntosh, Wilson Audio, Magnepan, Ayre Acoustics, Revel, Naim Audio, Focal, Bryston, Bowers and Wilkins, Rogers High Fidelity, and more! There are a lot of nice turntables to choose from too, such as Rega Research, Pro-Ject, Oracle, Clearaudio and TechDas Air Force. Are headphones more your style? Natural Sound carries superb models from Audeze, Focal, Beyer, and Sennheiser, amongst others! Whichever component you are in the market for, Natural Sound can make them all sound even more rich and resolving with Nordost cables. The shop is always well-stocked with Nordost demo cables and gear, so that you can compare various models in your own home system, from our entry level White Lightning cables, all the way up to Valhalla 2. You can even get a demo of our powerful, new QKORE grounding system, Sort Kones, and other resonant control and power products.

So next time you are in the Commonwealth of Massachusetts, take some quality time to visit our friends at Natural Sound. And, if you are a Red Sox fan, you might be lucky enough to say hello to GM Larry, who is personally my favorite Red Sox mentor and fan!


By Michael Taylor



By Mike Marko




As audio enthusiasts, we have all probably had a favorite audio store during our youth that had a marked, or even profound, influence on our future endeavors, whether personal or business related. For Ron Buffington of Liquid HiFi that store was Progressive Audio in Columbus, Ohio. Progressive Audio treated potential clients with unbridled enthusiasm and respect, regardless of whether that person was a well-heeled audiophile, or an aspiring young student. Ron Buffington loved visiting that store frequently and he never forgot the passion that they had for audio and music. Today, Ron is the proud owner of Liquid HiFi in Charlotte, NC, where he emulates the spirit of Progressive Audio—helping client’s to get more out of their music systems by adding his own expertise.





Soundquest
However, by 2010, Gabby relocated Soundquest back to its original roots in Tel Aviv, Israel. He has very carefully selected a portfolio of complimentary high performance products from the likes of Spendor, Hegel, PMC, AVM, Piega, Creek, Epos and Nordost. In the ensuing eight years, Gabby’s shop has carved out a reputation as a haven for audiophiles in Israel. This is, in no small part, a result of his well-informed knowledge, and the charming way that he imparts it to customers, but also the very inviting and comfortable surroundings that he has created for Soundquest.
Like Nordost, Soundquest believes that it is imperative that customers get the chance to experience the products that they import. One of the ways that they do this is by hosting regular musical evenings for their customers in the store. Indeed, in the last 6 months, Soundquest has held two events which were supported by representatives from Hegel and Nordost respectively. The reputation that these events have is such that it is not uncommon for audio reviewers to also attend them. It is easy to see why they are so popular — Gabby has a natural warmth which often means his customers also turn into his friends. Not to mention, he has an uncanny knack for knowing (and remembering) each of his customer’s audio systems inside out. This attention to detail is ideal, as he recommends the most suitable Nordost upgrade for each of their respective systems.
2018 has already gotten off to a wonderful start for Soundquest and Nordost — it has just been announced that Nordost has won product of the year for our
Hats… “wearing many hats” is the phrase that comes to mind when we think about this month’s featured Nordost dealer, Kevin Deal, the founder of 














