Interview with Mark Jones – Aficionado, Rebel, Audio Expert
We’re excited to feature Mark Jones of Audio by Mark Jones. With decades of experience and a reputation for authenticity, Mark has created a space where great music, serious gear, and genuine service come together. Nordost’s Atma Maraj sat down with Mark to get to know more about him, his business, and his passion for hifi!
Atma: Can you tell us how you got started in the audio industry?
Mark: I began my part-time audio career in 1987 while studying engineering. Instead of securing a conventional job, I remained dedicated to this industry, which I love.
Atma: What is your shop’s mission or philosophy?
Mark: To be the most relaxed high-end audio shop in the land!
Atma: What are your goals for the company?
Mark: My objectives are modest. I appreciate the relaxed and easy-going atmosphere of my shop. As long as I continue to provide exceptional service, get to listen to the best gear, and earn a modest living, my goals are fulfilled.
Atma: How would you describe your shop’s success so far?
Mark: I opened my latest location at the commencement of 2022, coinciding with the economic downturn. While this may have appeared to be an inopportune moment, I am immensely gratified that I made this decision. It generated significant excitement and has undoubtedly been a resounding success—not only in terms of sales figures but also in the level of satisfaction experienced by our clients during their visits to the new shop.
Atma: What sets Audio by Mark Jones apart from other dealers?
Mark: Selling ultra-high-end products can sometimes foster an elitist attitude within this industry. At AMJ, we treat all clients with equal respect and dignity. A Nordost White Lightning enthusiast receives the same treatment as an individual inquiring about Valhalla 2. I believe this approach contributes to AMJ’s reputation as a comfortable and welcoming establishment.
Atma: What’s your approach to building referrals?
Mark: Servicing the hell out of my clients🤘
Atma: How do you engage with your local community?
Mark: Many years ago, when my shop primarily focused on high-value products and encompassed a diverse range of items such as video and portable audio, the majority of our clientele resided locally. Consequently, we were highly involved in the community. We sponsored sports teams and provided weekly audio/video consultations on a local radio station. In recent years, I have volunteered as the DJ for the local Junior A Lacrosse team, which has been a delightful experience.
Atma: What kind of music do you prefer to use for personal listening and demonstrations?
Mark: I cannot definitively identify a favorite genre. Nevertheless, I tend to gravitate toward music that deviates from the conventional offerings found in retail establishments and audio shows. By playing what we call “real music,” we move the listeners emotionally. The plan is to leave a lasting impression.
Atma: Do you prefer listening to live music or recordings?
Mark: Live concerts are unparalleled in their experience. My recent attendance included performances by Simple Minds and Kraftwerk. However, I hold a deep appreciation for recorded music, which occupies a more significant role in my life due to its accessibility and daily enjoyment.
Atma: What’s your favorite part of working in high-end audio?
Mark: The most rewarding aspect of hifi audio for me is the positive feedback from satisfied clients, whether it pertains to their recently purchased products or their overall experience at our establishment.
Atma: How do you see the hifi industry evolving in the future?
Mark: Regrettably, I believe the industry is headed in the wrong direction. The escalating pricing has alienated a substantial number of individuals from embracing this enjoyable hobby.
Atma: What do you think the next big innovation in hifi audio will be?
Mark: In my opinion, the next great advancement in hifi audio equipment will be simplicity—not necessarily in terms of technological sophistication, but rather in terms of versatility. For instance, a pair of fully digital active loudspeakers that eliminate the need for multiple expensive components would be an ideal solution. This approach would enable high-end audio to become more accessible to a broader audience while maintaining its exceptional performance.
Atma: What components would make up your dream audio system?
Mark: My ideal system is undoubtedly of a high caliber, but I do not aspire to possess one of the exorbitant systems that cost upwards of one million dollars. Instead, I envision a well-specified Linn turntable, a Grimm digital player, Luxman amplification, and a pair of Marten loudspeakers. Naturally, Nordost Valhalla 2 would be my obvious choice to pull it all together.
Thank you to Mark for taking the time to meet up with us and giving some background on what makes his location so unique. Learn more about Audio by Mark Jones at audiobymarkjones.ca, and stop by to see Mark’s amazing new showroom when you’re in the Ontario Area!
Audio by Mark Jones
| Address: | 656 Rossland Road E. Ajax, Ontario L1Z 1T1 |
| Phone: | (289) 314-3609 |
| Email: | audiobymj@gmail.com |
| Web: | www.audiobymarkjones.ca |