Nordost Playlist — March 2014

Nordost is lucky to have a wonderful team of representatives and product trainers who travel around the world educating and demonstrating the effects of Nordost’s products. As part of these demonstrations, it is our job to find an interesting and diverse selection of music to showcase our cables, power devices, sort system and accessories. Whether at shows, visiting our dealers and distributors or even in our own listening room in our headquarters in Holliston, we are constantly getting asked what music we are playing (or if our audience is not so bold to ask, we can see their Shazams working overtime). So we thought this would be a perfect opportunity to share our favorite songs of the moment. Some may be classics, some may be brand new, some may not even be to your taste, but one thing is for sure …it’s all great music.

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  1. Settle Down – Kimbra –Vows
  2. Orion—Rodrigo y Gabriela—Self titled
  3. Hurricane—MSMR—Secondhand Rapture
  4. The Lady is a Tramp—Tony Bennett and Lady Gaga—Duets II
  5. Roving Gambler—Billie Joe and Norah Jones—Foreverly
  6. We the Common—Thao & The Get Down Stay Down—We The Common
  7. Eavesdrop—The Civil Wars—Self titled
  8. I’m Not In Love—Kat Edmonson—Way Down Low
  9. Everybody Wants to Rule The World—Lorde—The Hunger Games: Catching Fire
  10. Wave—Beck—Morning Phase

If you have a song that you want to share, feel free to leave it here in the comment section. We are always looking for some new suggestions!

Salon Son & Image 2014

 

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Nordost will be headed for Canada at the end of March for the Montreal Audio Show, Salon Son & Image. This is always a great show, and we are delighted to be taking part in it again. Nordost representative, Bruno de Lorimier, will be performing demonstrations throughout the show (demos will be provided in French and English) in the Salon  St-Laurent. Nordost products will be available with amazing show discount prices at our sales booth on the mezzanine level. Show attendees will be some of the first to see and hear some of Nordost’s latest innovations including Valhalla 2, Sort Füt, Qk1 and the Heimdall 2 USB 2.0 cable. Salon Son & Image is taking place at the Hilton Bonaventure Hotel in Montreal, March 28-30. Get ready for some great sound!

 

Why Use Anti-Static Treatment for Audio/Video Cables?

We all know what anti-static spray is: a spray used in order to dispel static charge on your audio/AV gear that will also hinder future build up. But why is this treatment so important?

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The slow build-up of static charge is a subtle, yet dangerous problem that undermines the performance of all audio and AV systems, flattening perspectives, dulling colors and inhibiting dynamics. And it is a problem that is only getting worse. Today’s current technology allows for multiple source options and increasingly complex audio/AV systems which generate even more static. By using anti-static treatment on not only your cable jackets, but also on the shelves of your racks, plastic cones under drive units, TV and computer screens, CDs, SCDs, DVDs and Blu-ray discs, you will notice a marked improvement in both visual and audio performances.  Once static has been removed, your system will be able to achieve a striking sense of liveliness and clarity that had been missing before. Anti-static treatment is one of those simple yet effective tweaks that could produce that difference that you’re searching for.

 

For more helpful tweaks to make on your system, check out our Tiny Tweaks, Big Pay-Offs download!

CES Recap

CES proved to be a great way to start off the New Year! We were able to show off some new products, perform remarkable demos and see a bunch of friendly faces! For those of you that were able to make it to Las Vegas to enjoy the show as well, we hope that you had an excellent time seeing the best that consumer electronics has to offer!

Here are a few of our favorite pictures, as well as a great interview that Steven Rochlin did of our very own Rune Skov courtesy of Enjoythemusic.com, from CES. Feel free to share your own pictures featuring Nordost on Facebook or Instagram @nordostcables!

Rune and Bjorn giving a demo

All set up with Valhalla 2 and the Sort Füt

 

Nordost at CES!

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Nordost will once again be showing at CES in Las Vegas this year. Both Nordost’s US and International sales teams and product trainers will be at the Venetian on floor 29, rooms 125 and 127, January 7-10. They will be running meetings for our loyal dealers and distributors as well as performing live product demonstrations. Throughout the show Nordost will be showcasing our latest Reference cable range– Valhalla 2 and demoing the dynamic effects of the Sort Füt, a mechanically tuned resonance control device which improves upon the standard spikes and stabilizers provided with loud speakers and racks.

 

Nordost is at TAVES

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This week Nordost will be exhibiting at TAVES in Toronto. We are very excited to debut the latest addition to our sort system, Sort Füt, as well as feature the Valhalla 2 to the Canadian market. Throughout the show Paul Ritchotte and Bruno de Lorimier will be performing demonstrations of Nordost products and will be available to answer questions. Come and visit us in room 888 to enjoy the music!

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#nofilter… to your cables

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Some cable manufacturers outfit their products with boxes containing filters intended to prevent high frequency oscillation and tailor sound: not Nordost. Although the frequency range of human hearing is 20 to 20,000 Hz, we are still aware of frequencies at far higher and lower extremes. By filtering-out these peripheral signals you are affecting what you hear- impacting the vivid, tonal balance that comes from the true performance. In lieu of altering and coloring sound through filters, Nordost opts for a high-speed, phase-coherent, low-loss approach to cable design, allowing for a perfect reproduction of sound.

Nordost is at Rocky Mountain Audio Fest!

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Have you everdreamed of being in two places at once? Well, Nordost is making the dream a reality! If you can’t make it to Greece, come and join Nordost at Rocky Mountain Audio Fest in Denver, CO October 11-13, where we will be exhibiting in the HumboldtPeak room. RMAF is the perfect venue for Nordost to reveal its latest addition to the Sort System: The Sort Füt. This mechanically tuned resonance control device improves upon the standard spikes and stabilizers that are provided with loudspeakers and racks by eliminating unwanted, residual vibrations. Visitors will also have the benefit of sitting in on live demonstrations and comparisons of Nordost products including our newest reference cable, Valhalla 2. After experiencing the astounding difference that cables really do make, come down to the lobby level where you will be able to purchase a range of Nordost products at a special show discount of 20% off!

 

 

What is the most important cable in your set up?

The most important cable in your sound system is the power cord. At the risk of stripping away any magic from your tunes, the music enjoyed from your hi-fi system is little more than AC power, transformed by components to reproduce a melody. The quality of this reproduction is directly determined by the caliber of power cord which is facilitating this transfer of raw Picture 724electricity to the equipment. By simply upgrading the AC cable in your set up, the audible difference is remarkable. Unlike other cables, a power cord does not transmit a signal: It conducts AC power. The success of this cable is gauged by its capacity to deliver a sturdy, instantaneous current as well as its ability to reduce the effects of electromagnetic interference (EMI) and radio frequencies (RF) coming from outside sources. A poorly constructed AC cord will actually attract EMI and RF, or noise, to your current, affectively polluting the raw material feeding your system and raising the source impedance of the AC supply. An optimally built power cord, on the other hand, is designed to be less prone to, and reduce, any EMI and RF influences resulting in a faster rise time in the 50/60 Hz cycle. For the Nordost solution, see our website to learn more about our power cords ranging from our Leif to Supreme Reference ranges.

Nordost at Athens AV Show 2013!

Nordost is excited to be participating in the upcoming Athens AV Show 2013!

Nordost’s distributor Orpheus Audio based in Athens Greece, will be exhibiting at the Athens AV Show from 11th-13th October in the Athenaeum Intercontinental Hotel.

Our International product trainer Rune Skov will be on hand to demonstrate our new Valhalla 2 cables, please come along and enjoy the show!

Visit www.avshow.gr to learn more about this event.

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