Why Lift Your Cables?

Recently, many of you may have seen systems that use cable lifters. But what purpose do they serve? Are they just aesthetically pleasing? They may highlight the cables, and make them look organized, but do they make a sonic difference?   

Sure cables have the potential to create quite a “mess” when just thrown behind the rack, and organization is always a good thing… but there are more to cable lifters than meets the eye. 

  • Organization: This is the easy one.  By utilizing cable lifters you can create organized pathways for cables to follow.  The big benefit here is that you can create these pathways so that the cables are sufficiently spaced apart to avoid noise contamination between them.  Also, by creating these pathways, you can avoid coiling excess cabling, which actually hurts the performance of the cable by changing its electrical properties.
  • Dielectric charge: Another lesser known issue cables face is a buildup of a charge on the dielectric (the cable jacket).  The outer jacket can actually store an electrical charge that it can pick up from laying on a floor, especially if they are set on carpet or rugs. Sometimes you can help control the impact of this charge depending on the material from which the cable jacket is made. For example, Nordost uses FEP as our chosen dielectric, which stores less of a charge than other materials (like PVC). The larger the charge on the dielectric, the more the electrical signal traveling beneath it is affected. By lifting the cables off the floor (i.e. stopping the contact between dielectric and an electrically charged surface) you minimize the possibility of building up that charge, lessening any negative effects on the electrical signal.
  • Resonance: Cable lifters actually improve the overall sound of the cable itself. This doesn’t work for some cable brands (especially brands that utilize stranded cable designs), but it does benefit the sound of Nordost cables! When you build a cable that is designed to resonate in a specific way, cable lifters can help facilitate that desired resonance.  If you look at the Nordost Sort Lifts in particular, you can see that the design is intended to suspend the cable so that movement is possible, allowing the cable to naturally resonate. Whereas, when cable is simply laying on the floor, that contact “deadens” or “compresses” the signal. 

Positive Feedback Reviews the Premium QKORE Wire

Even though it’s a new year, we still have some great reviews to share with you from 2021! This articles spends some time on an often overlooked, but important upgrade. Marshall Nack takes readers through the process of trading up their QKOREs by swapping out our original QKORE Wire for the Premium QKORE Wire. According to Nack, the improvements were immediate and impressive. 

“The major impact of the Premium QKORE wires is purity of the high frequencies. Secondary effects include increased image mass, a boost in dynamics, and dialing in focus. On the subjective side, there’s more drama and impact… If you’ve already invested in the Nordost QKORE solution, this one’s a no-brainer.” – Marshall Nack, Positive Feedback.

You can read Positive Feedback’s review in its entirety here: Nordost Premium QKORE Wire

You can find this review and more great Nordost reviews on our Reviews Page.

Nordost 2021 Awards

As another crazy year comes to a close, we can’t help but celebrate the success that we have enjoyed throughout 2021. We are very happy to share that over the past year, Nordost has been presented with awards from publications spanning the hifi industry in categories that include Best Products, Most Recommended, Star Components, Innovation Awards, and more!   

As a company, Nordost strives to provide hifi enthusiasts with the means to bring life into an audio system in order to truly enjoy music as it was intended. We take a lot of pride in the audio cables, power products, and audio enhancers that we produce, so we are always honored to be recognized by reviewers, industry leaders, and prominent publications for our work. We thought that you might like to celebrate with us!


STEREONET APPLAUSE AWARD / STEREONET PRODUCT OF THE YEAR AWARD 2021:  BLUE HEAVEN ANALOG INTERCONNECT

“The Blue Heaven certainly lives up to its manufacturer’s claims of offering accurate signal transfer at a relatively affordable price… with especially impressive detail and sound staging. Value-wise it punches well above its weight, so it is well worth auditioning.” – StereoNET


HI-FI CHOICE RECOMMENDEDNORSE 2 BI-WIRE JUMPERS

“The Norse 2 [Bi-Wire Jumper]…matches its task very well, offering all the refinement you would expect from a set of high-end cables and so is a sensible upgrade to the metal links fitted to so many speakers.” – Hi-Fi Choice


AUDIOPHILIA STAR COMPONENT / AUDIOPHILIA PRODUCT OF THE YEAR 2021: VALHALLA 2

“The timing, transparency and resolution of the cables are astounding. So, while everything in the orchestra is laid clearly before you, the sheen and tactile effects from the V2’s design, construction and materials make every musical choice a delicious event. This is playback way beyond technique.” – Audiophilia


HI-FI+ SOUND INNOVATION AWARD:  NORDOST

“For the last 30 years, Nordost has been at the zenith of cable design and development, and throughout that time it has stayed true to its core; producing low-mass cables with optimal signal transfer speed and ideal impedance matching.” – Hi-Fi+

HI-FI+ COST NO OBJECT DIGITAL CABLE OF THE YEARVALHALLA 2 ETHERNET CABLE

“A palpable triumph in digital audio sound reproduction.” – Hi-Fi+


THE ABSOLUTE SOUND EDITORS’ CHOICE AWARD:  PURPLE FLARE / HEIMDALL 2 USB / FREY 2 / TYR 2 / VALHALLA 2 / ODIN 2 / QKORE

“So, transparency, precision, purity, depth, texture, openness, expansiveness… Nordost’s Tyr 2 loom brings all of this and more to the listening experience. Yet as I wrap up these thoughts another word now pops to mind that perhaps best sums up my analogy between wine and audio: transformative.” – StereoNET


AUDIOKEY REVIEWS HIGH NINE AWARDSORT KONES

“The Nordost AC SORT KONES are far more than a tweak, and that to even consider them tweaks denies their stunning music-freeing abilities. ” – AudioKey Reviews

Nordost Playlist – January 2022

Nordost products are designed to allow you to enjoy your favorite performances as they were intended to be heard. All of us here are passionate about great music, and want to share our passion with you. Each one of us has our own style… We listen to a wide variety of artists and genres but, in a way, we appreciate them all. We thought that we would share a few of the songs on our own personal playlists with you each month. Some may be classics, some may be brand new, some may not even be to your tastes, but we hope that there is something here for everyone.

Here are some of the songs that we will have on rotation this January.


You can now listen to our monthly playlist here:  TIDAL  | SPOTIFY  |  QOBUZ


  1. Bottle Tops—Ritual Feat. Mononoke—Every Night Another But Not You
  2. Stimela (Coal Train)—Hugh Masekela—Still Grazing
  3. After Hours—The Velvet Underground—The Velvet Underground
  4. Delores’ Boyfriend—Allen Toussaint—American Tunes
  5. Cotton Fields—Harry Belafonte—Belafonte Sings The Blues  
  6. Love Ain’t Enough—The Barr Brothers—Sleeping Operator
  7. cloud castle—Luna Li—jams EP
  8. Brother, Can You Spare a Dime?—Bing Crosby, Lenny Hayton & His Orchestra—They Essential Bing Crosby
  9. Unhate—Cat Power—Unhate/I’ll Be Seeing You
  10. Let Me Roll It—Wings—Band On The Run

2021 Blog Round-Up

When we were thinking of a nice way to start 2022, we thought…why not give the people what they “liked” most throughout the past year, all in one spot! This 2021 blog round-up includes our posts from this past year that received the most engagement, whether it be likes, shares, comments, retweets, Instagram reactions, or however you feel like measuring now-a-days. Here are our favorite blogs, back by popular demand!  


What to Expect From A QRT Demonstration

Nordost’s QRT products are easy and effective to demonstrate in any system. But while their performance improvements are immediate, we recognize that people appreciate knowing what to listen for when they sit down to a product audition. In this blog, we list some of the sonic effects that you can expect to hear when introducing each of our QRT products into your sound system! 


Grounding Your Hifi System: “Natural” vs “Artificial” Ground

Did you know that not all ground is not created equally?!? Well, it turns out that there are two typs of grounds in your system: Natural and Artificial Ground. This blog explains what both types of grounds are, as well as how you can address them when making improvements to your sound system. 


How to Make The Most Out of You Bi-Wired Loudspeakers

Bi-Wired Loudspeakers can be tricky to set up correctly. However, when done right, they could mean a wonderful audible enhancement for your system! This blog tells you what having bi-wired loudspeakers mean, describes three different ways they can be wired, and lets you know the advantages or disadvantages of each option. 


Cartridge Mounting & Alignment in 6 Easy Steps

Correctly mounting and aligning your cartridge is a multi-step process that involves several tools and some patience…but the results are well worth it!  In this blog, we have simplified this process to six easy steps so that you can minimize tracking errors and achieve the most accurate sound from your turntable.


How Does Cable Design Affect the Audio Performance of Digital Cables?

We all know that cable design makes a difference. But what aspects of cable design should you pay attention to when looking for a digital cable upgrade? This blog highlights the top four characteristics high performance digital cables must have, and explains how each of these characteristics affect the cable’s performance. 


Five Easy Turntable Upgrades

There are several simple tweaks and changes that you can make to improve the performance of your turntable. This blog shares five easy adjustments and modifications to upgrade your turntable in order to get the best sound from your analog system.