Origin of the Name: FREY


Frey, the god of harvest, decides when the sun shines and the rain pours. People most often look to him for peace and plenty. Frey is sometimes depicted in the company of a boar, whose golden bristles personify the sun. This boar is said to have taught men to plow, and leads Frey’s chariot as he scatters fruits and flowers onto earth. Frey is further known for the Skidbladnir, a ship that acts as the clouds, bringing favorable winds wherever it goes.

Hi-Fi News Compares the Blue Heaven USB

While it is commonly accepted that audio cables do, in fact, make a significant difference in the performance of a hifi audio system, there are still skeptics when it comes to USB cables. Although USB signals are comprised from a stream of ones and zeros, the construction of the USB cable makes a big difference in how that binary signal is transmitted.

For the second year in a row, Hi-Fi News conducted a group test that shows both the audible and measurable differences between different USB cables.

“[With Nordost’s Blue Heaven USB 2.0] the music enjoyed a natural ebb and flow, the instruments sounding relaxed but poised and delicately detailed, the soundstage eerily ‘black’.” – Hi-Fi News

You can now read the full group test of USB cables conducted by Hi-Fi News on the Nordost website under Reviews.

Read the full group test here:  Hi-Fi News Group Test 


What is Cable Burn-In?


From anti-static treatment to cable elevators, there are several things one can do to maximize the performance level of audio cables. For years now, manufacturers have been aware of another practice that drastically improves upon performance that has recently been gaining acceptance from hifi enthusiasts: cable burn-in.

Any listener will be able to identify a marked change in audio equipment within the first 100 hours of use (whether it be a new cable, component or loudspeaker). But what is the reason for these improvements and what can be done to facilitate this process?

During the manufacturing process, as insulation is extruded over the conductors, gases can become trapped. This combined with the high electrical charges often found in new cables, result in a brittle and bright sound that lacks the detail and depth desired for music reproduction. There are a few ways to solve this problem. One way to burn-in your cables is to simply hook them up in your home audio system and play music for a minimum of 100 hours. Even better, use a burn in disc, like Nordost’s System Set-Up & Tuning Disc, which provides a track specifically designed to produces a range of tones that stress the cables and expedite the burn-in process. However, the best solution is to treat your cables using a designated cable burn-in device such as Nordost’s Vidar.


When cables are first put into use, their directionality is not securely established. However, once the Vidar begins running current through the cables, the trapped gases are dissipated and small impurities in the conductor’s metal begin to act like a diode, favoring current flow in a particular direction. By using extremely wide bandwidth signal as well as a range of both ultra-low and high frequency sweeps, the Vidar stresses the conductors, neutralizes charges, improves the way that signals pass through metal and  ultrasonically conditions the surface of the conductors. It is these changes in both the conductor and insulation material that refines performance in audio cables.

While it is most important to implement burn-in upon purchase, there is something to be gained from routine maintenance as well. If cables are left unused for a prolonged period of time they become stagnant. And even through everyday cable use, electrical equipment experiences current leakage, imparting a charge onto your cables. By having your cables treated with the Vidar you are treating your cables with the Vidar you are conditioning them and allowing the charges to neutralize once again.

This service is only available through  authorized Nordost dealers.To locate the Nordost dealer nearest you, please consult the “Where to Buy” page of our website.



Hong Kong High-End Audio Visual Show Wrap Up

This past weekend the Nordost team had a blast supporting our distributors and good friends at Radar for The Hong Kong High-End Audio Visual Show. Throughout the show Radar featured Nordost’s entire range, including our power products and resonance control devices. It was absolutely wonderful to see all of the enthusiasm people have for hifi and to witness the crowds that came out to participate in the event!

For those of you who couldn’t make the journey to experience it for yourselves, here are a few pictures of The Hong Kong High-End Audio Visual Show 2014. We hope to see you all there next year!


Nordost Playlist -August 2014

Nordost is lucky to have a wonderful team of representatives and product trainers who travel around the world educating and demonstrating the effects of Nordost’s products. As part of these demonstrations, it is our job to find an interesting and diverse selection of music to showcase our cables, power devices, sort system and accessories. Whether at shows, visiting our dealers and distributors or even in our own listening room in our headquarters in Holliston, we are constantly getting asked what music we are playing (or if our audience is not so bold to ask, we can see their Shazams working overtime). So we thought this would be a perfect opportunity to share our favorite songs of the moment. Some may be classics, some may be brand new, some may not even be to your taste, but one thing is for sure …it’s all great music.

Here are some of the songs that we will have on rotation this August.


  1. So Broken—Björk—Homogenic Live
  2. Blue Train—John Coltrane—Trane’s Blues
  3. Caramel—Suzanne Vega—Nine Objects of Desire
  4. Love Itself—Leonard Cohen—The Essential Leonard Cohen
  5. Pilgrim– MS MR Remix—MØ—Pilgrim
  6. Ball of Confusion—The Temptations—Good Morning Vietnam
  7. Symphony No. 40 in G Minor K550: Molto Allegro—Orquesta Lírica de Barcelona—World Classics: Mozart Dream 2
  8. Tout ce temps—Robi—L’hiver et la joie
  9. Flamenco Sketches—Miles Davis—Kind Of Blue (Legacy Edition)
  10. Love Song For Bobby Long—Grayson Capps—Best of Grayson Capps- A Love Song For Bobby Long

If you have a song that you want to share, feel free to leave it here in the comment section. We are always looking for some new suggestions!